Client: Icahn Institute for Genomics at Mount Sinai
Project Type : The Resilience Project Packaging
Creative printed packaging sleeve design for The Mount Sinai Icahn Institite for Genomics and Multiscale Biology "The Resilience Project" testing kit.
This project consisted of creative layout design for printed packaging sleeve incorporating Mount Sinai's corporate branding, as well as The Resilience Project's slogans, secondary partner logos, and creation of photo mosaic shield graphic.
The shield is made up of hundreds of head shot photos of people of various ethnic backgrounds and emphasizes the idea that anyone can be 1 in a million. The intent of the shield graphic is to give the package design a strong emphasis on the "human element".