Denim & Casual Wear Branding & Trim
Client: JC Penney -
a.n.a Women's Apparel Brand
Project Type : Women's Denim & Casual Wear Apparel Branding & Trim
Project consisted of entire brand redesign including multiple trim items.
Client was looking for an update to an outdated basic black and white design. Seasonal trend colors and graphic patterns were played with to create fresh feminine branding.